THEHUB is a Premium Sportswear Bold lettering Brand
Client
The Hub
Year
2024
THEHUB aimed for a logo that clearly reflects its values. Preferring a straightforward wordmark over a symbol, the design focuses on simplicity and confidence. The bold lettering conveys stability, while clean geometry ensures a modern, restrained look. Ultimately, THEHUB desired a logo that feels considered and represents a brand built on performance, focus, and timeless design.
Scope of Work
Branding
Web Design
Social post design
![](data:image/svg+xml,<svg display="block" id="3972126679" role="presentation" viewBox="0 0 789 230" xmlns="http://www.w3.org/2000/svg"><path d="M 247.49 164.25 L 291.41 164.25 L 291.41 177.57 L 231.11 177.57 L 231.11 52.11 L 247.49 52.11 Z M 396.35 78.93 L 396.35 177.57 L 379.96 177.57 L 379.96 162.99 C 376.816 168.06 372.312 172.145 366.96 174.78 C 361.229 177.634 354.902 179.084 348.5 179.01 C 341.318 179.127 334.216 177.489 327.81 174.24 C 321.652 171.034 316.603 166.047 313.32 159.93 C 309.767 153.57 307.993 145.83 308 136.71 L 308 78.93 L 324.21 78.93 L 324.21 134.55 C 324.21 144.27 326.667 151.74 331.58 156.96 C 336.493 162.18 343.213 164.79 351.74 164.79 C 360.5 164.79 367.403 162.09 372.45 156.69 C 377.497 151.29 380.013 143.43 380 133.11 L 380 78.93 Z M 552.54 81.9 C 558.621 85.135 563.592 90.12 566.81 96.21 C 570.29 102.57 572.03 110.31 572.03 119.43 L 572.03 177.57 L 555.81 177.57 L 555.81 121.73 C 555.81 111.89 553.38 104.36 548.52 99.14 C 543.66 93.92 537.09 91.323 528.81 91.35 C 520.29 91.35 513.51 94.08 508.47 99.54 C 503.43 105 500.91 112.89 500.91 123.21 L 500.91 177.57 L 484.71 177.57 L 484.71 121.73 C 484.71 111.89 482.28 104.36 477.42 99.14 C 472.56 93.92 465.99 91.31 457.71 91.31 C 449.19 91.31 442.41 94.04 437.37 99.5 C 432.33 104.96 429.81 112.863 429.81 123.21 L 429.81 177.57 L 413.4 177.57 L 413.4 78.93 L 429.81 78.93 L 429.81 93.15 C 432.962 88.065 437.462 83.952 442.81 81.27 C 448.426 78.474 454.627 77.055 460.9 77.13 C 468.602 76.971 476.205 78.899 482.9 82.71 C 489.301 86.471 494.296 92.224 497.12 99.09 C 499.733 92.305 504.556 86.598 510.81 82.89 C 517.218 79.037 524.573 77.042 532.05 77.13 C 539.169 77.005 546.208 78.644 552.54 81.9 Z M 683.81 134.19 L 604.92 134.19 C 605.52 143.91 608.853 151.5 614.92 156.96 C 620.939 162.399 628.81 165.329 636.92 165.15 C 644 165.15 649.91 163.5 654.65 160.2 C 659.328 156.989 662.837 152.346 664.65 146.97 L 682.29 146.97 C 679.785 156.253 674.2 164.409 666.45 170.1 C 658.53 176.04 648.69 179.01 636.93 179.01 C 628.15 179.165 619.484 176.999 611.81 172.73 C 604.434 168.534 598.408 162.321 594.44 154.82 C 590.24 147.08 588.14 138.11 588.14 127.91 C 588.14 117.71 590.18 108.77 594.26 101.09 C 598.133 93.626 604.11 87.462 611.45 83.36 C 618.83 79.22 627.32 77.15 636.92 77.15 C 645.608 76.963 654.193 79.067 661.81 83.25 C 668.846 87.164 674.621 93.002 678.46 100.08 C 682.435 107.522 684.448 115.854 684.31 124.29 C 684.313 127.596 684.146 130.901 683.81 134.19 Z M 663.24 104.73 C 660.555 100.299 656.649 96.736 651.99 94.47 C 647.084 92.092 641.691 90.891 636.24 90.96 C 628.434 90.782 620.859 93.618 615.09 98.88 C 609.27 104.16 605.937 111.493 605.09 120.88 L 667.37 120.88 C 667.535 115.216 666.104 109.619 663.24 104.73 Z M 778.34 88.02 C 785.78 95.28 789.5 105.75 789.5 119.43 L 789.5 177.57 L 773.3 177.57 L 773.3 121.73 C 773.3 111.89 770.84 104.36 765.92 99.14 C 761 93.92 754.297 91.323 745.81 91.35 C 737.143 91.35 730.273 94.05 725.2 99.45 C 720.127 104.85 717.577 112.71 717.55 123.03 L 717.55 177.57 L 701.12 177.57 L 701.12 78.93 L 717.5 78.93 L 717.5 92.93 C 720.746 87.884 725.325 83.835 730.73 81.23 C 736.473 78.431 742.791 77.014 749.18 77.09 C 761.18 77.117 770.9 80.76 778.34 88.02 Z M 197.13 155.18 L 137.52 145.73 C 133.701 145.126 129.994 143.956 126.52 142.26 C 119.065 138.715 113.502 132.125 111.26 124.18 C 110.152 120.109 109.449 115.939 109.16 111.73 L 106.45 81.56 L 102 33.45 L 98.91 0 L 90.51 93.27 L 88.64 114.66 C 88.358 118.177 87.687 121.651 86.64 125.02 C 84.398 132.355 79.278 138.467 72.45 141.96 C 69.063 143.766 65.406 145.009 61.62 145.64 L 0 155.3 L 59.23 164.66 C 63.229 165.254 67.128 166.391 70.82 168.04 C 76.508 170.638 81.242 174.949 84.36 180.37 C 86.115 183.462 87.46 186.77 88.36 190.21 L 98.95 229.73 L 109.33 191.07 C 110.091 188.278 111.095 185.557 112.33 182.94 C 117.48 171.74 127.45 166.42 139.39 164.54 L 197.17 155.47 C 197.63 155.33 197.67 155.17 197.13 155.18 Z M 106.61 173 C 104.338 176.78 102.579 180.846 101.38 185.09 L 98.94 194.32 C 94.46 174.27 87.43 160.86 66.5 155.32 C 77.13 152.51 85.34 147.65 91.07 138.13 C 93.02 134.681 94.596 131.034 95.77 127.25 C 97.105 122.609 98.17 117.894 98.96 113.13 C 99.813 118.604 101.101 124.001 102.81 129.27 C 104.108 133.005 105.85 136.571 108 139.89 C 113.83 148.35 121.44 152.59 131.28 155.34 C 120.37 158.34 112.3 163.36 106.61 173 Z" fill="rgb(0, 0, 0)" height="229.73000000000002px" id="df_W8Zj1E" width="789.4999951171874px"/></svg>)
